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6 Ways How You Can Use PLR Articles To Drive Traffic To Your Website And Boost Your Internet Marketing Business
Private Label Rights (PLR) content is very popular on the internet today. PLR content is written by a ghostwriter and sold to other people to use as they wish.
PLR e-books, reports or articles are special type of license which you purchase where you are lawfully allowed to edit and publish the article as your own by website developer. Because you have the right to edit the article as you wish, it means that you can use it as web content on your site or add your links to your website and distribute it.
Outlined below are some key ways by website developer that you can use PLR content to drive traffic to your website and boost on internet marketing profits.
Boost your article writing and submitting using some PLR content. All you need to do is to simply edit the PLR articles and customize them to make them your own. Using PLR articles saves you a lot of time in writing your articles. By using a PLR article, you can improve it and end up with a powerful article that will drive traffic to your website.
Increase your sales by developing your reputation as an expert in your niche. PLR articles make it so much easier for you to quickly build your reputation as an expert. Pass on some of the PLR content to your customers and build their trust. You can then make some one-time-offers or recommend some of your affiliate programs to them, thereby generating some sales.
Improve your search engine rankings by submitting your customized articles. By submitting articles with your resource box and URL, you basically create one way links to your website developer.
Create and market information products using your PLR content. Edit and customize PLR articles and compile them into an e-book or special report. It takes time to write an e-book, and it can also be costly if you were to hire a ghostwriter. You can therefore use PLR articles or e-books and add more value to them to create hot-selling e-books. You can sell these reports or give them for free on your website. When you give these articles for free, you can include your website URL in them. This in turn will drive traffic to your website developer.
Use PLR content to provide an e-course or offer a newsletter. Building a list is very important in internet marketing, and you can use PLR content to offer an e-course on your web site. You can send regular emails to your list with a link to your website, and this increases the number of people who visit your website. Keep your list interested by regularly supplying them with useful content. As you know, your list is an important aspect of your business. You can send these PLR articles to your list in your niche on a regular basis. This will make them visit your site on a regular basis.
Create your own article directory in your niche using PLR content to improve the search engine optimization of your website. You can also add affiliate links or Google AdSense on your article directory, thereby increasing your website traffic and profits.
PLR content can be used to drive traffic to your website and boost your internet business’ profits.
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.
There are many conflicting theories about color and layout of a website, however I would like to list a few rules that will help you improve your website visitor experiences.
I have seen literally hundreds of landing pages and websites that have great sales copy, are promoting quality products, and have a lot of potential to be a great, but the page looks horrible. Today we are going to focus on the readability and layout of a website.
The purpose of a landing page or website is to get your visitors to read what you have to say. Whether you’re selling products and services, or providing useful information, you need to be able to effectively communicate with your visitors for them to take the action you desire. That action could be clicking on a link, signing up for a newsletter, or purchasing a product. The size and color of your text play a huge part in communicating your message to your visitors. Having Black Text, on a white background is THE easiest form of text to read.
Using color schemes that clash, or cause the text to be difficult to read will many times cause your visitors to leave your page immediately. If you want to use a different color background or text color, make sure that readability is not negatively affected. Below are a few rules that will help you improve your website.
1. Do not use dark text with a dark background. Dark text on dark background makes it hard to distinguish text from the background color. Thus making your eyes have to focus harder.
2. Do not use text colors that clash with background color. White text on a black background has a “glowing” like affect that makes your text hard to read. Red on blue also creates a negative glowing affect.
3. Do not use large text for your main sales copy or body paragraphs. It is ok to use larger text for links and headlines, but the main text of your page should be Arial Size 2 (12pt). Arial Size 2 is the internet standard.
4. Do not waste the space at the top of the page with unnecessary graphics, flash, or banners that have no purpose. Simply listing the name of your website, or domain name is a very poor use of this prime real estate space. The first fold of your website is the most important space that you have because it is the section of the page that is visible as soon as your page loads. Do not take up this space with unnecessary graphics, flash, or banners. A Strong headline that states the benefit of your product or service is always better than a banner that has no purpose.
We are website developer Malaysia company that provide website development, If you are struggling with site design or if its taking too much of your time, here’s some tools that can greatly help you.
Site Rubix: Not free but well worth the investment. Cost less than most website builders. This website builder enables you to create professional looking websites within 5 minutes, all without any Html knowledge.
DreamWeaver: This software is allows you to build visually appealing websites without Html skills, but may take you awhile to get past the learning curve that the software presents. DreamWeaver is one of the more popular but expensive website builders.
Nvu: It’s free, but will take you longer to make a website and generally the site will not look as professional.
Remember, your website serves a purpose, whatever that purpose is make sure your visitors can easily read and understand message. I hope the tips provided above assist you in creating a professional looking website that you can take pride in.
The number one factor that makes or breaks your website is whether or not people can use it. This is typically referred to as your website’s usability. It seems simple: if people can’t do what you want them to do (buy things, subscribe to things, request a call, etc.), they won’t do it. Yet, because websites are so easy to change, several companies just create websites, web applications, e-newsletters, etc., and hope that the changes will help their business.
What further confuses this is typically a lack of clear insight into your website’s performance. For example, how well does your website convert visitors into buyers? What are the key decisions that visitors must make on your website? Do you give them the information and tools necessary to make those decisions?
This article will help you focus on 3 proven techniques for improving your website’s performance: website analytics, usability testing, and personas. Exactly how you choose to implement these techniques is obviously up to you. However, one thing is guaranteed: all three techniques help you get closer to the people who visit your website: their needs, their desires, and their behaviors. This information is critical if you plan to optimize your website’s usability to achieve your goals.
<b>1. Measure Progress with Website Analytics</b>
Many companies mistakenly install a standard “website statistics” program and only get a group of standard reports. Typically, these reports do very little to help you judge the true effectiveness of your website.
Want to get a jumpstart on creating your own website analytics? Just follow these 3 simple steps:
1. Begin with the end in mind – start with your objectives. Define your website marketing strategy objectives (i.e. “Increase the number of qualified prospects coming from web search engines”), and what you want your website visitors to do to reach those objectives (i.e. “See our listing in the top 10 in Google and click on it)
2. Get in touch with your visitors’ behavior on your website. Track how many unique visitors you get, and how long they stay on your site (including how many pages they view). You want all of these numbers to be going up, since that means you’re getting more visitors who are staying on the site longer. You are maximizing the odds that they will do what you want them to do.
3. Develop your conversion rate. Track how many visitors do the key action you want them to do and compare this number to your total visitors. This helps you determine your conversion rate. For example, if 15 out of 100 visitors requested more information from you (and that is one of your objectives), then your conversion rate for information requests is 15%.
Once you have these key website analytics in place, you can start to evolve your tracking and look for trends to optimize for. Here are two examples:
• Let’s say you notice higher conversion rates on weekends. Then you might want to spend more on online advertising on weekends and reduce your spending during the week.
• Let’s say you need more visitors and embark on a search engine optimization project to improve your rankings. Then you can track the increase or decrease in visitor flow from your project’s activities.
Regardless of what you want to achieve, getting to website usability first starts with solid website analytics. Why? Because website analytics force you to identify those areas that matter most, and identify how well or poorly you are doing in them. Once you know this, you are armed with key data that can help you focus your efforts and determine where things like usability testing can help the most.
2. Leverage Usability Testing
Usability testing is where you take people who would use your website, and actually watch them using it. Typically, you ask the person to do things on the site, and you watch either over their shoulder, behind a one-way mirror, or via a second computer where you can see what’s being recorded on the test computer.
It’s amazing how many things you can make better on your website just by watching people use it. Yet, as you get into it, you may find that hiring a usability professional for a testing project can be unnecessarily expensive. Usability professionals are helpful, since they typically have substantial expertise in planning and conducting tests, as well as interpreting test results. However, usability testing does not have to be fancy or formal: people are going to give you their opinion whether you’re sitting in a research company or at Starbucks. So be careful when hiring a professional that seems to make the testing process complicated or costly. When someone does this, it’s usually only for their own financial gain.
To successfully conduct a usability test, just follow these 5 steps:
1. Define your objectives. Begin with the end in mind. What do you want to accomplish with this usability test? Do you have specific areas of your website that you want to improve? If so, this is a great way to get ideas on how to make those areas better. Are you planning on rolling out a new area of your website? A usability test is a great way to do a “trial run” before the big launch.
2. Recruit the participants. This will take the most time, and can be the most frustrating part of the test process. You have to find people to participate (which can be tough, particularly if you need to match specific demographic profiles), and then you need to schedule them. Then, some will cancel, some won’t show, and some will be great test participants. The best way to get a feel for the person is to talk to them directly more than once over the phone. TIP: Be sure to call the person the day of the test to remind them about it.
3. Script the test. You’ll want to have an intro script, the test script, and a post-test survey. The intro script serves as a checklist of things you want to be sure to cover with the person before you start the test. TIP: During the part, try to focus on making the person feel comfortable giving their opinion, and reiterate that any feedback is good feedback. The next part, the test script, is a checklist of the actual things you want the person to do. This is followed by the post-test survey, which allows you to ask the person questions, and later compare those answers to what they said during the test.
4. Conduct the test. This is the fun part! You sit down with the person, and walk them through the test scenario. Some tests benefit from close “hand holding,” while others benefit from letting the person do whatever they think is right. It completely depends on the objectives, and they information you want to collect. In either case, the best thing to do is to record both the person and what they do on the computer. TIP: Be sure to compensate the person for their time.
5. Report the results. The best way to report the results is two-fold: First, do a quick, one-page or less recap of each session immediately after the test. That way, the information is still fresh in your mind. TIP: Include a picture of the user in your recap, since it will help make that person’s feedback “come alive.” Next, take the information collected during testing, and create 1 to 4 “personas” – user profiles that explain the type of person, what they need from the website, what issues they encounter frequently on the site, and what can be changed to help them. This will help you explain the results to others, and you can reuse these personas later when you are adding or updating areas of your website.
How many people should I test?
For most usability tests, you can learn the maximum amount by only testing ten people. Too many more and you’ll start to see too many recurring patterns. If you go less than ten, you might miss things or not see enough of a pattern.
Let’s face it – no one reads a 20-page usability report from cover to cover. It just doesn’t happen. Usually, key decision makers ask for “recap” presentations, and then “latch on” to one or two key points from the study, quoting that point over and over again.
This presents a great opportunity: why not give those key decision makers something memorable? Enter personas.
Personas are a way to get everyone involved thinking about the actual people who visit your website.
What Personas are:
Fake people based on real data
A practical tool to maintain focus on your target customers
A way to make your data come alive and be more memorable
What Personas are not:
Every possible customer profile
“Made up”; they are created from real data, like usability test results
A replacement for existing ways we design and build our web site
Reporting user tests as personas is a great way to:
1. Get key decision makers on board with the persona concept
2. Communicate web site issues in the context of the people actually using your site
Creating personas from usability testing data is time-consuming, but very valuable. Just look across the data for key trends: what common roles, goals, and actions do you see? Can you group the feedback along those things? You’ll quickly start to evolve a handful of personas which can be refined over time. Add a name and a few pictures of that “person” and you’ll be on your way to creating a more user-focused website experience.
Again, exactly how you choose to implement these techniques is obviously up to you. Even small steps can make a big impact. You don’t have to have super-sophisticated website analytics, test your website with 100 users, or develop extremely detailed personas. Every step you take in these three areas, no matter how big or how small, will help you get more from your website, and your website marketing strategy.